White Mountaineering was established in 2006 by Yosuke Aizawa, a graduate of Tama Art University and a former assistant to Junya Watanabe at Comme des Garçons. The brand focuses on integrating design, utility, and technology, creating apparel suitable for both urban and outdoor environments. White Mountaineering combines technical fabrics and functional features with modern aesthetics. Aizawa's designs often include innovative layering, intricate patterns, and attention to detail, bridging the gap between fashion and performance wear. The brand has collaborated with various companies, such as Adidas, to create footwear and apparel that reflect its ethos. These collaborations have introduced White Mountaineering to a wider audience, highlighting its unique approach to design. Yosuke Aizawa continues to push the boundaries of functional fashion, exploring new technologies and materials. White Mountaineering is recognized for its contribution to the evolution of technical apparel in the fashion industry.