Undercover was founded in 1990 by Jun Takahashi while he was a student at Bunka Fashion College in Tokyo. Influenced by punk music and culture, Takahashi's designs reflect a fusion of streetwear and avant-garde fashion. The brand gained a cult following in Japan during the 1990s, particularly among the Ura-Harajuku scene, which was known for its underground and alternative fashion movements. Undercover's aesthetic is characterized by graphic prints, deconstructed garments, and a mix of high and low cultural references. In 2002, Undercover debuted at Paris Fashion Week, introducing Takahashi's vision to an international audience. His collections often carry thematic narratives, exploring concepts like duality, chaos, and the human psyche. Takahashi's meticulous attention to detail and craftsmanship elevates streetwear elements to high fashion. Undercover has collaborated with numerous brands, including Nike, Uniqlo, and Valentino, bringing its unique style to broader markets. The collaboration with Nike, in particular, has resulted in innovative sneaker designs that merge functionality with avant-garde aesthetics. Jun Takahashi continues to lead Undercover, pushing the boundaries of fashion and maintaining the brand's rebellious spirit. His work has significantly influenced contemporary fashion, inspiring a generation of designers who blur the lines between streetwear and luxury.