Founded in 2014 by Swedish fashion blogger and entrepreneur Elin Kling and her husband Karl Lindman, Totême was born out of a desire to create a line of luxury womenswear that embodies simplicity, quality, and timelessness. Drawing from Elin Kling's extensive experience in fashion journalism and her keen sense of style, Totême offers a curated wardrobe of essential pieces for the modern woman. The brand's aesthetic is rooted in Scandinavian minimalism, characterized by clean silhouettes, neutral tones, and an emphasis on high-quality fabrics. Totême focuses on creating versatile garments that can be effortlessly integrated into any wardrobe, transcending seasonal trends. Elin Kling envisioned Totême as more than just a fashion label; she sought to establish a lifestyle brand that reflects a refined and conscious way of living. The collections are thoughtfully designed, with each piece serving a specific purpose and function. This approach promotes mindful consumption, encouraging customers to invest in items that offer longevity and adaptability. Totême's success can be attributed to its direct-to-consumer model, leveraging Elin Kling's digital influence and understanding of online retail. The brand quickly gained a global following, with customers drawn to its understated elegance and the personal connection fostered through digital platforms. In 2019, Totême opened its first physical store and studio in Stockholm. The space was designed to reflect the brand's minimalist ethos, offering an immersive experience that bridges the online and offline worlds. The store serves as a hub for the Totême community, hosting events and providing personalized styling services. Sustainability is an important aspect of Totême's philosophy. The brand emphasizes responsible sourcing of materials, ethical manufacturing, and reducing environmental impact through thoughtful design and production practices. Totême has received international recognition, featured in prominent fashion publications and worn by celebrities and influencers worldwide. The brand continues to expand its offerings, including accessories and footwear, while maintaining its commitment to quality and timeless design. Today, Totême represents the epitome of modern luxury, offering a sophisticated and conscious approach to fashion. Elin Kling and Karl Lindman continue to guide the brand with a clear vision, ensuring that Totême remains a destination for women seeking elegance, simplicity, and authenticity.