Established in 2013 in Gothenburg by a group of friends, L'Homme Rouge—which translates to 'The Red Man' in French—is a menswear brand that emphasizes sustainability and modern design. The founders, who shared backgrounds in architecture, design, and environmental studies, aimed to create clothing that is both aesthetically appealing and environmentally responsible. L'Homme Rouge focuses on minimalist designs characterized by clean lines, muted colors, and functional details. The brand often experiments with innovative materials and textures, creating garments that are contemporary yet timeless. Sustainability is at the heart of L'Homme Rouge's philosophy. The brand uses organic and recycled materials, works with environmentally friendly dyes, and ensures ethical labor practices in its supply chain. L'Homme Rouge strives to minimize waste by designing durable products and promoting a circular economy. The brand has received recognition for its commitment to sustainability, winning awards such as the 'European Regional Award' at the International Woolmark Prize. L'Homme Rouge has showcased its collections at fashion weeks and has been featured in international fashion publications. By integrating sustainability into its core, L'Homme Rouge represents a new generation of fashion brands that prioritize environmental and social responsibility. The brand continues to innovate, offering menswear that appeals to consumers seeking style without compromising their values.