Ida Sjöstedt launched her namesake label in 2001 in Stockholm after graduating from the University of Westminster in London. Known for her romantic and feminine designs, Ida quickly made a name for herself in the Swedish fashion scene. Her creations offer a blend of ready-to-wear and couture, often featuring intricate lace, embroidery, and luxurious fabrics. Ida's designs cater to women who embrace their femininity and aren't afraid to stand out. She has a unique ability to balance whimsy with sophistication, creating garments that are both dreamy and wearable. Her collections include evening gowns, bridal wear, and ready-to-wear pieces that exude elegance and individuality. The brand has gained international recognition, with celebrities and influencers donning her designs on red carpets and high-profile events. Ida has received numerous accolades, including multiple 'Designer of the Year' awards from Swedish Elle. Sustainability is an important aspect of Ida Sjöstedt's brand. She emphasizes quality over quantity, producing limited pieces that are made to last. By focusing on craftsmanship and timeless design, the brand promotes a more sustainable approach to fashion consumption. Today, Ida Sjöstedt continues to enchant the fashion world with her signature style. Her brand remains a favorite among those seeking unique, high-quality garments that celebrate beauty and femininity.