Hysteric Glamour was founded in 1984 by Nobuhiko Kitamura, a designer influenced by 1960s and 1970s American culture. The brand incorporates elements of rock 'n' roll, art, and erotica, creating bold and graphic designs. Products range from clothing to accessories, featuring provocative imagery, pop art references, and vibrant colors. Hysteric Glamour has been popular among Japan's youth culture, embodying a rebellious and eclectic style. The brand has collaborated with various artists and brands, including a notable partnership with Supreme. Hysteric Glamour operates retail stores across Japan, offering immersive shopping experiences that reflect its unique aesthetic. Nobuhiko Kitamura continues to lead Hysteric Glamour, maintaining its position as a distinctive and influential brand within Japanese fashion.