Evisu was established in 1991 by Hidehiko Yamane in Osaka, Japan. Yamane, a tailor and vintage denim enthusiast, sought to revive the art of traditional denim manufacturing. Evisu jeans are renowned for their premium selvedge denim, handcrafted production methods, and the iconic seagull logo hand-painted on the back pockets. The brand name is derived from Ebisu, the Japanese god of prosperity. During the 1990s and early 2000s, Evisu gained international popularity, especially within hip-hop and streetwear communities. The brand became synonymous with luxury denim, known for its authenticity and attention to detail. Evisu has expanded its product range to include apparel and accessories while collaborating with brands like Puma and designers such as Jun Takahashi. Despite facing challenges with counterfeiting and market changes, Evisu remains a respected name in denim fashion. Hidehiko Yamane continues to influence the brand, emphasizing quality and the preservation of traditional denim craftsmanship.