Eton Shirts was founded in 1928 in the small village of Gånghester, Sweden, by husband-and-wife duo David and Annie Pettersson. Originally named 'Skjortfabriken Special' (The Special Shirt Factory), the company began as a small family-run business producing high-quality men's shirts. In the aftermath of a factory fire that destroyed their sawmill, the Petterssons turned to shirt-making to support their family. Annie's skill in sewing and David's business acumen led to the creation of a brand that emphasized quality, durability, and attention to detail. In the 1950s, during a business trip to England, the brand was renamed 'Eton' after the prestigious Eton College, symbolizing excellence and tradition. This rebranding helped position Eton Shirts in the luxury market, appealing to customers who valued craftsmanship and timeless style. Eton revolutionized the shirt industry by introducing innovative fabrics, such as crease-resistant cotton, and pioneering production techniques that ensured a perfect fit and finish. The brand offers a wide range of styles, from classic dress shirts to more casual options, all characterized by meticulous tailoring and premium materials. Sustainability and ethical practices are integral to Eton's operations. The brand sources high-quality cotton from sustainable suppliers and emphasizes long-lasting products to reduce environmental impact. Today, Eton Shirts is a global leader in luxury men's shirts, available in over 50 countries through flagship stores and select retailers. The brand remains committed to its founding principles of quality, innovation, and timeless elegance, catering to discerning customers worldwide.