Founded in 2012 by Saif Bakir and Emma Hedlund, CMMN SWDN (pronounced 'Common Sweden') is a Malmö-based fashion brand offering contemporary menswear and womenswear. Both founders are graduates of Central Saint Martins and honed their skills working for luxury fashion houses before returning to Sweden to establish their own label. CMMN SWDN is known for its progressive designs that merge streetwear influences with refined tailoring. The brand explores themes of youth culture, identity, and the juxtaposition of past and future. Collections often feature bold prints, innovative fabrics, and experimental silhouettes. The designers draw inspiration from their diverse backgrounds and experiences, creating pieces that challenge traditional fashion norms. Their work reflects a blend of Scandinavian minimalism and global cultural influences, resulting in a unique aesthetic that resonates with a modern audience. Sustainability and ethical production are important to CMMN SWDN. The brand prioritizes responsible sourcing of materials and works with manufacturers who adhere to high standards of labor practices. CMMN SWDN has gained international acclaim, showcasing collections at Paris Fashion Week and being stocked by prestigious retailers worldwide. The brand continues to evolve, pushing boundaries and redefining contemporary fashion with creativity and authenticity.