Established in 2011 by friends Maj-La Pizzelli and Jonas Clason, ATP Atelier stands for 'All Tomorrow's Parties,' reflecting the brand's commitment to creating timeless accessories that blend modern Scandinavian design with traditional Italian craftsmanship. Both founders brought extensive experience in the fashion industry and a shared desire to offer products that did not compromise on style or sustainability. The inspiration for ATP Atelier was sparked during a trip to Otranto, Italy, where Maj-La and Jonas were captivated by the region's artisanal heritage. They envisioned a brand that fused the minimalistic aesthetics of Sweden with the meticulous craftsmanship of Italy. The result was a line of shoes and handbags characterized by clean lines, functional elegance, and high-quality materials. ATP Atelier is dedicated to sustainability, using vegetable-tanned leathers that are less harmful to the environment compared to conventional tanning methods. The brand works with small, family-owned factories in Italy, ensuring ethical labor practices and supporting local communities. The brand has garnered a global following, with products available in select boutiques and luxury retailers worldwide. ATP Atelier continues to expand its offerings while maintaining its core values of quality, sustainability, and timeless design. The brand exemplifies how conscious choices in production and design can lead to lasting elegance and customer loyalty.