Founded in 1996 in Stockholm, Acne Studios began as part of a larger creative collective known as ACNE, an acronym for 'Ambition to Create Novel Expressions.' The collective was involved in various creative endeavors, including advertising, graphic design, and film. The fashion component emerged when co-founder Jonny Johansson designed 100 pairs of raw denim jeans with distinctive red stitching and gave them away to friends and family. These jeans quickly gained attention in Stockholm's fashion circles, sparking demand that led to the establishment of Acne Studios as a standalone fashion brand. Jonny Johansson, with his background in music and photography, infused Acne Studios with a multidisciplinary approach that blended fashion, art, and culture. The brand's aesthetic is characterized by Scandinavian minimalism, androgynous silhouettes, and innovative use of materials. Acne Studios became known for its ability to take classic wardrobe staples and reinterpret them with a modern, avant-garde twist. In 2003, the brand launched its first full clothing collection, which was well-received by fashion critics and consumers alike. This success propelled Acne Studios onto the international stage, leading to collaborations with renowned retailers and the opening of flagship stores in major cities worldwide, including Paris, London, New York, and Tokyo. Acne Studios expanded its offerings beyond denim to include ready-to-wear collections for men and women, footwear, accessories, and even publications like Acne Paper, which showcased artistic and cultural content aligned with the brand's ethos. The brand's commitment to creativity extended to its retail spaces, each uniquely designed to reflect the local culture while maintaining the overarching minimalist aesthetic. Collaboration has been a significant part of Acne Studios' journey. The brand has partnered with various artists, designers, and even other brands to create limited-edition collections that push the boundaries of conventional fashion. Notable collaborations include projects with artist William Wegman, where his Weimaraner dogs were featured in campaigns, and a partnership with Mulberry to create a line of leather goods. Sustainability and ethical production have also been integral to Acne Studios' philosophy. The brand has made efforts to source materials responsibly and implement environmentally friendly practices in its operations. Today, Acne Studios is a globally recognized name in high-end fashion, celebrated for its innovative designs, commitment to artistic expression, and influence on contemporary style. Jonny Johansson continues to lead the brand as Creative Director, ensuring that Acne Studios remains at the forefront of fashion innovation.