In the mid-1990s, a collective of creatives in Stockholm came together under the name ACNE—an acronym for "Ambition to Create Novel Expressions." Among them was Jonny Johansson, a musician and photographer with an unorthodox approach to fashion. In 1996, Johansson designed 100 pairs of raw denim jeans with red stitching and distributed them among friends and family. These jeans, minimalist yet distinctive, caught the attention of fashion insiders and ignited a demand that would propel Acne Studios into existence.

Acne Studios quickly established itself as a brand that defied conventions. Johansson's background in the arts influenced the brand's aesthetic—a fusion of Scandinavian minimalism, androgynous silhouettes, and unexpected details. The label became known for its clean lines, muted color palettes, and an ability to make the understated feel extraordinary.

The brand's collections expanded beyond denim to include ready-to-wear clothing, footwear, and accessories for both men and women. Each piece reflected a commitment to quality and a penchant for subtle innovation. Acne Studios embraced asymmetry, layering, and proportion play, creating garments that were both avant-garde and accessible.

Art and collaboration have always been integral to Acne Studios' identity. The brand frequently partners with artists, photographers, and designers, blurring the lines between fashion and contemporary art. These collaborations have resulted in unique collections and installations that challenge traditional retail experiences.

Acne Studios also places a strong emphasis on environmental responsibility. The brand continually seeks sustainable practices in its sourcing and production processes, reflecting a broader Scandinavian commitment to ecological stewardship.

The global expansion of Acne Studios saw the opening of flagship stores in major cities, each designed with a unique architectural vision. These spaces serve not just as retail locations but as extensions of the brand's creative universe.

Today, Acne Studios is celebrated worldwide for its intellectual approach to fashion. By consistently pushing boundaries while maintaining a cohesive brand identity, it has become a leader in the industry—a testament to the power of ambitious, novel expressions.